London Casino

Any brief that has an element of theatricality excites me. With this project I knew we had to create something very distinctive in character that combined the clients' requirements with the needs and comfort of their customer.

Natalie Tredgett has an MBA and a background in New Venture Creation consultancy. Her business is understanding customer needs and creating solutions that meet those needs. When working with corporate customers, Natalie comes to understand their customers’ needs and builds an aesthetic profile of them marrying it with the brand promise and business objective of the client.

 

Palace Gate Casino is a unique venture, a luxury boutique gaming destination located in central Kensington. Natalie Tredgett Design were commissioned to design and launch the new electronic gaming room in line with the casino’s new brand logo. The brief was to take a modern interpretation of the building’s decorative history whilst adding a whimsical element that would enhance the comfort of their clients. The result was an aesthetic match between the customer, brand and the building’s rich history, featuring Robert Kime wallpaper and the playful touch of the new logo on the ceiling in the casino’s revised corporate colours.

To see forward clearly, one needs to look back in reverence.

To see forward clearly, one needs to look back in reverence.